The market leader in the watch world. Rolex is renowned for its iconic and timeless design. Founded in 1905 by Hans Wilsdorf and Alfred Davis, the brand pioneered innovations like the first waterproof watch, the Oyster, and the Perpetual rotor, an automatic winding mechanism. Known for its durability and iconic models such as the Submariner, Daytona, and Datejust, Rolex watches are symbols of prestige and reliability